Serial Cut™ is a Spanish design studio established in Madrid in 1999 by Sergio del Puerto that focuses on art direction for international advertising projects; it makes slick, clean and bold images - using real tactile sets or 3D - and typography has an important role; and in an updated visión, pop culture, luxury and surrealism are all encompassed.

The studio works alongside an ever-growing team of professionals who specialize in different areas such as photography, design, motion graphics and 3D design. Depending on the nature of a given project, different contributors are chosen to give each piece a new dimension. Their main clients include worldwide ad agencies and big and small companies from the entertainment, arts and culture industries like: Absolut, Adobe, AT&T, BlackBerry, Burger King, Canal+, Coca-Cola, Diesel, Freia, General Electric, Heineken, Martini, MTV, Nike, Puma, Rolling Stone, Sony, The Guardian, The NY Times Magazine, Toyota, VISA, Volkswagen...

Sergio del Puerto will show a selection of the best and most representative projects of the studio, mixing "making of" videos to understand the process of making the Serial Cut™ style: an iconic mix between pop culture and surrealism.

The talk will be in english and is free and open to all.

Welcome!

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