Pakningsdesign - Annet
Gull
We Oslo
Emballasje for undertøy ‘Pierre Robert’
Juryens kommentar på video
Kreativ leder
Kristine Lillevik
Grafisk design
Axel Gustafsson
Prosjektleder
Kamilla Ellingsen
Firma
We Oslo
Foto
Lasse Fløde
Oppdragsgiver
Orkla
Juryens kommentar
Dette er et veldig vellykket pakningsdesign for undertøysprodukter i dagligvare. Designet bæres av nydelige, sarte og delikate bilder av produktene i bruk, av vanlige damer. Motivene er troverdige «snap shots of life» med naturlig dagslys, hjemlig miljø og avslappede positurer. At kroppene er «normale» oppleves som en selvfølge – hvilket er befriende. Systemet fungerer godt med delikat pudret fargepalett og enkelt og tydelig informasjonshierarki. Ekstra pluss for emballasje i monomateriale og kort inni med ulltråd for reparasjon. Designet hever merkevaren og kvalitetsopplevelsen, uten å bikke over til dyrt og eksklusivt. Well done!
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