Stavanger: D&AD workshop - Art Direction for Digital
Traditional print limits what an art director can achieve. Digital does the opposite. It opens up all sorts of possibilities. In order to give you a good idea of those possibilities, Alex Lampe covers the full gamut of art direction for digital. His session will expose the hidden dimensions of art direction for digital. For those looking for digital art direction courses, there couldn't be a better fit. The course will give art directors the blueprint for something amazing to happen, to exploit the difference between conventional art direction and art direction for digital.
This workshop will teach you how to approach digital projects more confidently and how to communicate more effectively with digital specialists, developers and engineering teams. Alex Lampe will pass on handy hints to speed up your work in the digital domain. Aimed at print specialists looking to take on more digital work, Art Direction for Digital gives you six key tools, which will make your life easier. Building on what you already know, you'll be inspired to try new approaches and learn how small tweaks to your existing workflow can save you hours of work. Alex will also share his understanding of the different digital platforms available for social campaigns.
Learning outcomes, by the end of this workshop you will
• Appreciate the limitations on creating traditional print design work
• Understand the digital platforms used for a social campaign
• Learn new software designed for a digital workflow that will save you time
• Approach digital projects more confidently
• Communicate more effectively with digital specialists and technologists
Suitable for
• Art directors and print designers new to working in digital
• Anyone who’d like to get to grips with digital design in a quick and effective way
• Print specialists who’d like a better understanding of the possibilities of digital design
• Account people from conventional or digital agencies who are curious to understand the creative technicalities
Alex Lampe a digital designer / developer and the director of Wiedemann Lampe, an Interdisciplinary Brand Design Consultancy. Alex set up Wiedemann Lampe with Benji Wiedemann in 2007, with a view to create completely integrated brands, stories and experiences. Alex has worked with world leading brands and projects and has won awards including DBA Inclusive Design Challenge, Design Week Awards, D&AD and New York Art Directors Club to name a few. Recent projects include a digitally integrated experience for the Wildlife Photographer of the Year exhibition and design of the 3D printing exhibition at the Science Museum, which won a D&AD nomination. Prior to setting up Wiedemann Lampe, Alex worked at renowned brand agency, Lewis Moberly. Alex graduated from the Surrey Institute in 2000 with a 1st class in graphic design and is a D&AD Yellow Pencil winner.
Innovation Dock
Siriskjeret 23, 4014 Stavanger
9. september klokken 8:00 til 16:00